💡These fields are independent of the deal desk. Update Advance from your financed amount and NADA Book from your book value each time the deal changes.
Deal LTV0%
PTI0%
💡PTI & TDSR use the term set in the Reserve tab.
PTI Status—
TDSR0%
TDSR Status—
Beacon Risk—
Reserve Status—
Customer Documents
Contract
Submission
Quick Payment Calculator
$0.00 / month
Reverse Calculator (Find Max Amount)
Max: $0
Profit Margin
$0 profit — 0%
Enter cost data in Gross Profit tab first — commission pulls live numbers.
Estimated Commission
$0
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Close Deal
Empty
No deal saved yet.
Empty
No deal saved yet.
Empty
No deal saved yet.
Vehicle Inventory
0 vehicles
0 selected
Stock #
Year
Make
Model
Type
Mileage
Price
Book Val
Condition
Action
All-Lender Comparison Engine
Select a vehicle to instantly rank every lender — best to worst.
LIVE COMPARISON ENGINE
Co-Applicant
ELIGIBLE LENDERS
INELIGIBLE LENDERS
?
Select a Vehicle to Begin
Choose a stock number above to instantly compare every lender side by side
Tip: Use the Check All Lenders button from the Deal Desk to auto-populate this screen.
0
Total Deals
0
This Month
0
This Week
0
Today
Product Penetration
0%
VSC
0 of 0
0%
GAP
0 of 0
0%
T&W
0 of 0
0%
WA
0 of 0
Revenue
Average PVR$0
Total Backend$0
Monthly Target Tracker
0
Done
30
Target
0%
Complete
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Pace
Days left: — |
Needed/day: —
TEAM ACTIVITY
Per-rep CRM ownership, deals logged, last seen
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Total Leads
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Unassigned (Pool)
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Inventory
—
Active Members
LEAD ROUTING
How inbound ADF leads (AutoTrader, Kijiji, CarCostCanada, TAQ) auto-assign to your reps
Add Rule
DT SYNC
Dealertrack Auto-Scraper · Pushes directly to CRM
DT Sync Setup
DT Sync connects directly to your Dealertrack account and pulls contacts and deal data automatically into your CRM.
Setup takes about 15 minutes with our team — reach out and we'll get you live.
or click to browse · also accepts pasted text below
OR PASTE TEXT
Import Inventory
Accepted columns: stock, year, make, model, mileage, price, condition, carfax, type, book_value Any column order · Row 1 must be headers · Accepts .csv or .xlsx / .xls
Drop file here or click to browse
.csv · .xlsx · .xls accepted
or paste CSV
SARAH AI
SMS Outreach · Conversations · Voice · Analytics
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Customers
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Conversations
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Messages
—
Appointments
—
Callbacks
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Customers who booked an appointment through Sarah
Loading appointments...
Customers who requested a callback
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Launch Sarah — Send Outreach SMS
💡 Dealer name auto-fills when settings are loaded. You can edit this message freely.
0 characters
Manual Reply to Existing Customer
Upload Contact List
CSV / Excel
Drop file here or click to browse
Format: Name, Phone (one per row) · .csv .xlsx .xls
Campaign Setup
0 characters
Campaign Progress
0
Sent
0
Pending
0
Failed
Ready
Bulk Controls
Single Voicemail Drop
Bulk Voice Campaign
Pulls from CRM. Each call spaced 10 seconds apart to avoid carrier flags. Customer can press 1 to connect live.
Conversion Rate
—
—
Response Rate
—
—
Avg Msgs/Conv
—
per conversation
This Week
—
—
Top Vehicle Types
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Budget Distribution
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Lead Sources
No source data yet
Stop Reasons
No stop reason data yet
Inbound voicemails with auto-transcription. Requires inbound call routing configured.
Click Refresh to load voicemails.
FIRST FINANCIAL
YOUR VEHICLE
Professional Financing Available
FIRST FINANCIAL
VEHICLE PURCHASE & FINANCING WORKSHEET
Vehicle
Description—
Stock #—
VIN (Last 8)—
Odometer—
Condition—
Customer
Name—
Phone—
Email—
Financial Summary
Selling Price—
Doc Fee—
Trade Allowance—
Trade Payoff—
GST—
APR—
TOTAL OUT-THE-DOOR
—
Payment Options
F&I Protection Package
Vehicle Service Contract—
GAP Insurance—
Tire & Wheel—
Walk Away Insurance—
Customer Signature / Date
Sales Representative / Date
Payments are estimates. Actual rate and terms subject to lender approval. All prices in CAD. GST included. Additional fees may apply. This worksheet does not constitute a binding agreement.
Monthly Usage & Billing
Messaging Spend
Resets —
$0.00used this month
Test Account · Exempt from caps
SMS $0.00Voice $0.00Overage $0.00
Inventory
0 / 1000
CRM Contacts
0 / 1000
How Sarah's usage works
Your subscription includes a monthly messaging allowance sized for a typical dealership's lead-handling volume.
A typical lead conversation (10–20 messages back-and-forth) is a small fraction of your monthly allowance.
Heavy month? The bar above turns amber at 80%, red at 100%. If you exceed the included allowance, top up below — pre-purchased credit never expires and applies automatically when needed.
Top Up Overage
Secure via Stripe
Pre-purchase extra messaging capacity that applies when your monthly allowance runs out. Balance carries forward, never expires.
Credit applied immediately on successful payment. Questions? Contact support.
Team Management
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—
Seats used: 0 / 0
Dealership Branding (shared by all 10 seats)
Logo + dealership name + city + phone show up the same way for every member of your team — header, FB Marketplace listings, deal desk PDFs, Sarah's customer SMS signature.
or paste URL:
No logo set
Lead Intake Email
Paste this address into AutoTrader / Kijiji / CarCostCanada / TAQ. Leads arriving here auto-create CRM rows + route to your reps per the rules below.
Members
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FB Marketplace Activity (last 30 days)
— posted of —
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+ Invite a New Team Member
After invite, you'll get a setup link to forward to the new hire's email. The link expires in 24 hours.
✓ Invite created — forward this link
Lender Rate Editor
Changes are saved locally to this device. Hard-limit lenders use these for eligibility checks. Credit-based lenders (CIBC, RBC) use only Max LTV.
Saved!
🏢 Franchise or multi-store group? The Gold tier unlocks multi-user logins (managers + reps), a team dashboard to see every rep's SARAH and CRM activity, and shared inventory across rooftops. Ask about Gold →
Pay securely via Stripe. We'll contact you within 24 hours to complete your onboarding.
🔒 Stripe · Cancel anytime
FIRST-FIN SETUP
WELCOME
Let's get your platform set up. Takes about 3 minutes — you can always update these in Settings later.
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2
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Your Dealership
This is how you appear to customers and inside the platform.
Sarah's Phone Number
Sarah texts leads from this number. Pick one in your local area code — included in your plan.
SELECTED
Can't find a number? Call us at 587-306-6133 and we'll set one up for you.
Set Your Password
You were given a temporary password. Set a permanent one now — minimum 8 characters.
Import Your Inventory
Your vehicles power everything — Sarah's responses, the Deal Desk, Facebook Poster, and Compare All.
FIRST-FIN Chrome Extension
Scans your dealership website and imports vehicles automatically
1
Install the extension from your setup package (included with your account)
2
Navigate to your dealership website's inventory page
3
Click Scan This Page — vehicles sync to your platform with photos, pricing, and VINs
Your account rep will walk you through this on your onboarding call.
Meet Sarah — Your AI Sales Assistant
Sarah handles customer conversations 24/7 so you never miss a lead.
Sample Conversation
Hi, I saw the 2022 RAV4 online. Is it still available?
Hi! Yes, the 2022 Toyota RAV4 LE is available — 28,000 km, $34,500. Would you like to schedule a test drive? We have openings tomorrow at 11am or 2pm.
Tomorrow at 2pm works!
You're booked for 2pm tomorrow. Ask for Jake when you arrive. See you then!
💬
Customers text your dealership number — Sarah responds instantly, 24/7
📋
She answers inventory questions, books appointments, and qualifies leads automatically
🔔
You get notified on every new lead — she never sleeps, never misses a message
Your Deal Desk
Structure deals, compare lenders, and present payment options — all in one place.
🚗
Vehicle
→
👤
Customer
→
🏦
Structure
→
📊
F&I & Pay
⚡
Select a vehicle from inventory, enter customer info and credit score
🏦
Compare All — instantly see which lenders approve, at what rate, with payment breakdowns
📱
Present — send a professional payment presentation to your customer's phone in one click
You're All Set!
Dealership—
Sales Rep—
Sarah's NumberNot yet configured
Your account rep will contact you within 24 hours to complete your setup.
Questions? Call 587-306-6133
⚠ SARAH is not configured — your dealership number is missing.
Apply Lender Approval
ACTUAL APPROVED NUMBERS
PAYMENT PREVIEW
—
This will update APR, term, and down payment in the deal desk and recalculate all numbers.
FIRST‑FIN
Marketplace Poster
Connecting...
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Total
—
Posted
—
Today
—
Queue
Facebook Marketplace Poster
No inventory loaded yet. Use the FIRST-FIN Chrome Extension to scan your dealership website and sync your vehicles, then come back here to post them to Facebook Marketplace.
Need help? Contact First-Fin — we'll walk you through setup.